Kargil: The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting, Government of India on Thursday concluded a two-week-long public outreach campaign in the union territory of Ladakh by organising the final Integrated Communication & Outreach Program (ICOP) in Kargil.
The programme, aimed at mass awareness about the Prime Minister’s 15-point programme for minorities under the aegis of Azadi Ka Amrit Mahotsav (AKAM) was organised by CBC’s Field Office Anantnag at Syed Mehdi Memorial Auditorium in Kargil
This was the fourth programme organised by the Bureau in Ladakh region during the month of October for mass awareness about various schemes and welfare measures being implemented throughout the country. Apart from this, information about the objectives and vision of the AKAM was also provided to participants which included the new initiatives of the Swaraj Television Series and Azadi Quest Mobile Games.
The information about these initiatives was provided by means of standees, printed Information Education and Communication (IEC) material, pamphlets, brochures, group discussions, face-to-face communication as well as using traditional performing arts.
Feroz Ahmed Khan, Chief Executive Councillor, Ladakh Autonomous Hill Development Council (LAHDC), Kargil presided over the program as chief guest. In his presidential address, he appreciated CBC for organising outreach programmes in the Kargil district, especially in the remote Zanskar region. He said that in the present age, information is a very powerful tool for empowering the masses and there is a need to reach out to the people living in rural areas.
