Srinagar: Reinforcing its legacy as one of Kashmir’s most trusted and socially conscious brands, Khyber Cement proudly extended its support to a spirited contingent of 35 rowers from Jammu & Kashmir, who are set to compete at the Federation Cup (Men, Women & Mixed) scheduled from 21st to 24th April 2025 at Bhalswa Boat Club, New Delhi.
The grand flag-off ceremony took place Sunday morning at Zabarwan Park, Boulevard Road, in the esteemed presence of Tanvir Sadiq, MLA of Zadibal, who applauded the grit and talent of the athletes. Representing Khyber Cement was Wasim Ahmed Khan, Chief of Sales & Customer Relations marked his presence, further amplifying the brand’s ongoing commitment to empowering youth and building community pride through excellence in sports.
At Khyber Cement, we don’t just build with strength; we believe in building dreams, ambition, and a future our youth can be proud of. Supporting this rowing team is an extension of our philosophy: Kashmir deserves to be seen, heard, and celebrated on the biggest platforms. We’re proud to be the wind beneath their oars as they row towards national and international excellence,” said Umar Tramboo, Director Corporate & Strategy – Khyber Cement.
The Federation Cup is not only a prestigious national platform but also a key qualifier for the 17th World Rowing Championship, which will be held in Brandenburg an der Havel, Germany, from July 16 to 20, 2025. As the region’s athletes prepare to row towards glory, Khyber Cement’s presence behind them serves as a beacon of support and pride.
As one of Jammu & Kashmir’s most respected and admired brands, Khyber Cement continues to stand tall not just as an industry leader but as a true force of empowerment. Whether it’s building world-class infrastructure or backing world-class talent, Khyber is more than just cement; it’s the pride, promise, and pulse of Kashmir.
