MUMBAI: Jammu and Kashmir Tourism showcased established and emerging tourist destinations, tourism products and business opportunities at a business-to-business (B2B) networking event held as part of the India International Travel Mart (IITM) Mumbai 2026.
The networking evening, organised at Club Mumbai, brought together tourism officials and industry stakeholders to promote Jammu and Kashmir among travel trade professionals and explore opportunities for collaboration.
The presentation was delivered by Waseem Raja, Joint Director Tourism, Kashmir, and Vivek Puri, Chief Executive Officer of the Surinsar Mansar Development Authority. They highlighted the tourism potential of the Union Territory, including established destinations and lesser-known locations.
The presentation also featured major tourism events organised in Jammu and Kashmir, including the Kashmir Marathon, which officials highlighted as an addition to the region’s tourism calendar.
Tourism professionals interacted with the visiting delegation, seeking information about destinations, travel experiences and investment opportunities. Officials responded to their queries and discussed potential partnerships and promotional initiatives.
The event aimed to strengthen engagement with the travel trade and expand Jammu and Kashmir’s presence in key tourism markets.