SRINAGAR: The Reserve Bank of India (RBI), Jammu, participated in the annual Kheer Bhawani Mela by setting up a financial awareness stall at the revered Mata Kheer Bhawani Shrine in Tulmulla, Ganderbal.
The initiative was aimed at enhancing financial literacy and promoting safe banking practices among devotees and visitors attending the mela.
The stall highlighted key initiatives of the Reserve Bank of India in the areas of financial inclusion, customer protection and digital payment security. Visitors were sensitised about common cyber frauds and advised to adopt the “Be Aware, Be Secure” approach while carrying out digital financial transactions.
Officials from the Financial Inclusion and Development Department (FIDD) interacted with the public in the local dialect and disseminated information on various aspects of financial literacy, including safe digital banking practices, protection against financial frauds, grievance redress mechanisms, deposit insurance and the importance of responsible financial behaviour.
Information brochures and awareness material were also distributed among visitors during the mela to promote greater awareness about secure and informed financial practices.
