Srinagar: Indian Army in collaboration with the district administration of Kupwara, launched a tourism portal and a magazine on Sunday to promote tourism in border areas of North Kashmir, officials said.
The portal titled ‘Shumali Kashmir’ (North Kashmir), and the North Kashmir Tourism magazine, have been conceptualised, designed, published and hosted by the Indian Army, they said.
These initiatives aim to enhance the region’s digital presence, improve access to tourism-related information and showcase the rich cultural, historical and natural heritage of North Kashmir to a wider audience, they said.
The newly launched portal and magazine highlight the diverse tourism potential of destinations across Kupwara, Karnah, Keran, Machhal, Lolab, Gurez, and other scenic locations of North Kashmir.
“They are expected to serve as valuable resources for tourists, travel operators, and tourism stakeholders while contributing to the growth of sustainable tourism and local livelihoods,” officials said.
The launch of the portal and magazine brought together key stakeholders from the tourism sector, local entrepreneurs, government departments, and community representatives with the shared objective of strengthening and promoting tourism across North Kashmir, they said.
As part of the event, dedicated exhibition stalls showcased products and enterprises emerging from various Indian Army-supported initiatives.
The exhibition highlighted the entrepreneurial spirit of local communities and provided opportunities for self-help groups and entrepreneurs to engage with government agencies, tourism stakeholders and potential partners, officials added.
