NEW DELHI: Horticulture Planning and Marketing (HPM) department of Jammu and Kashmir today organised a one-day Buyer–Seller Meet at Hotel Samrat, here, to strengthen market linkages for horticulture and allied produce of Jammu and Kashmir.
Addressing the participants on the occasion, Director HPM, Ghulam Jeelani Zargar, delivered a detailed presentation highlighting the diverse agricultural and horticultural produce of Jammu and Kashmir. He spoke at length about the quality advantages and the export potential of various commodities produced across J&K.
During the meet, around 80 progressive farmers, growers, and traders representing all 20 districts of Jammu and Kashmir were facilitated by the Department to participate.
General Manager APEDA, Vinita Sudhanshu; Regional Manager APEDA, Sehreen; Deputy Agricultural Marketing Advisor (DMI), B. K. Prushty; Deputy Director NHB, and Business Head, FICCI, CA store operators, also addressed the gathering and deliberated on market expansion, export promotion, and value-chain strengthening initiatives.
Prominent traders from Azadpur Mandi, Khari Baoli, Naya Bazar, and adjoining states of Uttar Pradesh and Haryana, as well as Hyderabad, dealing in fruits, vegetables, dry fruits, pulses, and processed food products, actively participated and interacted with the visiting farmers and traders from Jammu and Kashmir. The interactions resulted in the establishment of new trade linkages and business opportunities for horticulture stakeholders of the UT.
The participating farmers, traders, and representatives from government and civil organisations highly appreciated the efforts of the Department and requested that more such Buyer–Seller Meets be organised in the future to further enhance market access and income opportunities for farmers and entrepreneurs of Jammu and Kashmir.
