Gurugram (Haryana): The Kashmir Cultural Heritage Fest & Expo, a five-day cultural and experiential festival celebrating the rich legacy of Jammu & Kashmir, will be held from January 22nd to January 26th 2026, at Ocus Medley Mall, Sector 99, Gurugram.
The event is being organised by Pumbuch Cultural Heritage Foundation to preserve, promote, and revive the region’s traditional arts, crafts, and cultural identity.
This Gurugram edition marks the third successful chapter of the festival series. The Foundation has previously organised two well-received editions—the first at Infiniti Mall, Mumbai, in November 2024, and the second at AIPL Joy Street, Gurugram, in April 2025—both of which witnessed strong public participation and positive response from visitors, artisans, and stakeholders.
The upcoming festival promises an immersive cultural experience, featuring Jammu&Kashmir folk and classical music, traditional dance performances, live demonstrations by master artisans, and authentic Kashmiri cuisine, offering visitors a true taste of Kashmir’s heritage under one roof.
Artisans and performers from Jammu & Kashmir will showcase heritage crafts such as handloom weaving, papier-mâché, wood carving, and other traditional art forms through live demonstrations, while cultural troupes present performances rooted in centuries-old traditions.
The Expo is expected to attract approximately 4,000 Kashmiri families from Gurugram and NCR, along with a large number of mall visitors, youth, and cultural enthusiasts. To enhance visitor engagement and ensure repeat footfall, the festival will feature daily giveaways throughout the five days.
The event will also see participation from government departments, trade promotion bodies, cultural institutions, and corporate partners, making it a unique platform that integrates culture, heritage, tourism, and trade, while supporting artisans with direct market access and livelihood opportunities.
