HYDERABAD: The J&K Tourism has bagged the Eco-Tourism hotspot award at the India International Tourism Mart being held here at Hyderabad.
The tourism fest was inaugurated on December 04, 2025, and it is witnessing participation of many states and Union territories besides delegations from Malaysia, Nepal, Botswana and other countries.
The J&K Tourism was awarded for its eco-tourism practices, which have been adopted for sustainable tourism across J&K by the Department. Besides this also coincides with the continued thrust and series of promotional activities carried out by the department across the tourism markets in the country in recent months.
The stall set up by the J&K Tourism department evinced keen interest among the members of the travel trade and customers who showed a great interest in the products on display, particularly related to adventure, MICE and weddings.
The delegation comprised Chief Executive Officer, Kishtwar Development Authority, Kaisar Ahmad Bhawani; Chief Executive Officer, Wullar-Manasbal Development Authority, Ahsanul Haq Chishti; General Manager, JKTDC, Riyaz Ahmad; Assistant Director, Tourism, Jammu, Arif Ahmad Lone; and Assistant Tourist Officer, Sajid Kirmani, besides many travel operators from J&K.
Meanwhile, on the sidelines of the tourism fest, the delegation had a series of meetings with tour operators’ bodies from Hyderabad and other parts of the country, besides facilitating proactive B2B sessions between the tourism stakeholders from J&K and their counterparts from other states. These include meetings with the Tour Operators Association of Telangana, FTCCI, UFTC, representatives of SKAL International, besides heads of prominent travel companies of the country. The discussions underscored the importance of a more synchronised and cohesive approach between the local stakeholders and their counterparts across the country.