SRINAGAR: Director Horticulture Planning and Marketing, Jammu & Kashmir, has taken strong cognisance of reports circulating on social media alleging instances of undercover auctioning of horticulture and agricultural produce in certain Fruit and Vegetable Markets across the Union Territory.
In a circular issued, the Director reiterated that such practices are strictly prohibited and constitute a clear violation of the laws and regulations governing market operations. It has been emphasised that the trade of horticulture produce must be conducted only through open, transparent, and accountable auction procedures.
The Director has categorically warned that any individual, trader, commission agent, or entity found engaging in or facilitating concealed auction activities shall face stringent legal action, including immediate cancellation of license, along with any other penalties deemed appropriate under the law.
To ensure strict enforcement, the concerned officers of the department have been directed to monitor operations closely and ensure full compliance with the instructions in letter and spirit.
The Department is committed to safeguarding farmer interests, maintaining fair trade practices, and promoting transparency in the marketing system across all regulated markets of Jammu & Kashmir.