There was a time when knowledge was a source of light, wisdom and inner peace. It elevated human beings, sharpened their judgment and opened doors to reflection and understanding. But in the present digital age, knowledge has taken on a very different character. Nowadays, it has become a source of burden and pressure. Every time we get a notification, a news alert, a video suggestion or a forwarded message; we find ourselves suffocating in a flood of information. What was once a lamp in the darkness has now become a weight on the mind. This is the modern condition experts call as ‘information overload’ which is a new challenge for the human brain. Information overload means that a person receives so much information at once that the brain can’t process it all. A person afflicted with this state not only becomes confused but loses the ability to distinguish truth from falsehood, separate necessary from unnecessary. In the present digital times, we have all now become victims of this ‘information overload’ which is quietly reshaping the way we think, feel and live.
The problem begins the moment we open our eyes early in the morning. Before we even rise from bed, many of us reach for our smart phones, only to be assaulted by a cascade of news stories, WhatsApp forwards, social media updates, emails and promotional messages. What should be a calm entry into the day becomes an instant plunge into chaos. The brain which is still half asleep, is forced to process a dozen competing signals at once. By the time the day has properly begun, our mental energy is already depleted and cognitive power exhausted.
Psychologists describe information overload as the state in which the brain receives more information than it can process. The result is not more awareness but less clarity and more confusion. Instead of sharpening our focus, excessive information blurs our vision. Instead of helping us distinguish between truth and falsehood, it often buries both beneath a mountain of noise. Decision making ability slows down. Confusion increases and anxiety rises. And slowly, the very tool we created to expand our knowledge, the digital world, becomes the reason we feel mentally paralyzed.
The scale of this overload is staggering. According to researchers at the University of California, the average human brain today consumes about 34 gigabytes of information daily. That is equivalent to reading 150,000 books every single day. Imagine the absurdity of such a task. Obviously, no human brain is designed to cope with this cataclysmic deluge. Neuroscientists are of the opinion that our cognitive capacity, including our memory, attention, and focus, is finite. Once it reaches saturation or optimal level, new information is either discarded or it causes mental stress. In other words, our brains are now being fed forcibly beyond their natural limits.
The greatest casualty of this information flooding is peace of mind. The endless cycle of scrolling, watching and refreshing keeps us in a constant state of tension. Experts call this condition decision fatigue. The more choices we are forced to make, whether it is which news report to believe, which article to read or which video to watch, the less capable we become of making sound decisions. Even the smallest matters, such as deciding what to eat or when to sleep, become sources of hesitation and frustration. In offices, employees complain of reduced productivity because they are perpetually distracted by emails and updates. At home, family members find themselves unable to enjoy meals together because everyone’s attention is chained to screen.
The problem is particularly severe in our valley where the speed and repetition of news is relentless. A single event is broadcast, shared and repeatedly updated dozens of times with a label of ‘breaking news’ or ‘must watch’. Different channels often present contradictory accounts of the same incident, leaving viewers more confused than informed. On social media, the situation is even more chaotic. A single event generates hundreds of opinions and thousands of ‘hot takes’. Each person presents his version as the ultimate truth and the ordinary users are left bewildered. They are unable to decide whom should they believe and whom should they dismiss.
The younger generation is perhaps the most affected. For them, being ‘updated’ is not just a choice but a compulsion. A student sitting down to prepare for exams opens YouTube and finds an endless stream of lectures, tutorials and ‘tips for success’. Each video promises to be better than the last and each teacher claims to have the unique and ultimate method. Instead of clarity of concepts, the learner feels confused. Instead of focusing on one strategy, they waste hours hopping from one video to another in search of the easiest and the best. In the end, time is lost, concentration is broken and anxiety is multiplied. Many young people are sacrificing real life opportunities in their desperate attempt to remain constantly connected to the digital flow.
The social consequences are no less alarming. Families, once bound by conversations and shared experiences, now live like islands under one roof. Parents are busy scrolling news feeds, while children are immersed in video games or social media chats. Even in the rare moments when families sit together for meals, the glow of mobile screens dominates the atmosphere. What should be a time of connection becomes yet another exercise in disconnection. Relationships are weakening because real human interaction is increasingly being replaced by shallow digital exchanges. A forwarded joke or meme can never replace a heartfelt conversation, yet this is exactly what many of us are settling for.
So, what can be done to rescue ourselves from drowning in this sea of information? The solution is not to reject technology altogether but to learn how to use it wisely. The first step is self examination. We must analyze our digital habits. How much time do we spend scrolling aimlessly? How many unnecessary groups or pages are we following? How often do we consume information that has no bearing on our personal or professional lives?
Practical steps can make a big difference. Setting specific times for checking news items and using various social media platforms prevents constant interruptions. Muting or leaving irrelevant and unnecessary groups frees up mental space. Practicing digital mindfulness—consciously choosing what to read, watch or listen to—helps us filter noise from value. Parents also have a special role. They must guide children in developing healthy digital habits by teaching them how to separate important knowledge from useless distractions. And of course, media organizations, influencers and social media journalists also bear responsibility. Not every piece of information deserves to be labelled as ‘breaking news’ or ‘must watch’. Journalists must return to the principle of quality over quantity. They must deliver information that is authentic, relevant, and meaningful.
Ultimately, the lesson is simple but profound: more information does not equal more knowledge. In fact, beyond a certain point, more information becomes an obstacle to wisdom. True knowledge is not about how many facts we collect but about how deeply we understand and apply them. The famous poet and essayist T.S. Eliot has rightly said, “Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” His words, spoken decades ago, ring truer today than ever before.
If we fail to control the flow of information, we risk losing not only our mental peace but also our ability to think clearly, to make decisions judiciously and to nurture relationships beautifully. The very basic things that make us human beings viz. reflection, wisdom and connection are at stake. The time has come to remind ourselves that information is a tool not a master. It should serve us, not enslave us. And for that, we must learn to filter, prioritize and above all disconnect when necessary. Only then can knowledge return to being what it was always meant to be: a source of light, not a burden of noise.
(The author can be reached at rather1294@gmail.com)
