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FROM POSITIVITY TO SENSATIONALISM: A CLOSER LOOK AT KASHMIR’S CONTENT LANDSCAPE

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In tackling these concerns, it is imperative for educational institutions, community leaders, and local authorities to assume a central role in fostering awareness and promoting digital literacy.

By: Ikhlas Gulzar

In recent times, a concern has surfaced among the residents of Kashmir regarding the content landscape. While the region boasts numerous talented creators who consistently deliver informative and valuable content, there is a growing apprehension about the rising tide of creators who indulge in inappropriate and potentially harmful content.

Kashmir’s content ecosystem has witnessed a transformation, with creators who were once celebrated for their positive contributions now veering towards sensationalism. This shift appears to be driven by a pursuit of higher viewership, often at the expense of responsible content creation. The use of offensive language and slangs in their videos is not only affecting the current audience but also poses a threat to the impressionable minds of the younger generation.

The consequences of this content shift extend beyond the immediate audience. Families, including parents and even younger siblings, are inadvertently exposed to inappropriate material. If left unchecked, this trend could become ingrained in the community, normalizing the use of offensive language and compromising the cultural values upheld by Kashmiri families.

One notable concern is the increasing popularity of Content in the name of martial arts trends among children. While these trends might initially seem harmless, they have raised alarms as children are attempting risky maneuvers, putting their safety at stake. This not only jeopardizes their physical well-being but also raises questions about the broader impact on their behavior and attitude.

It is crucial for the community to recognize the potential repercussions of this content evolution. Immediate steps need to be taken to address the issue and encourage a return to responsible content creation. This involves fostering a collective sense of responsibility among creators to prioritize the impact of their content on the community.

In tackling these concerns, it is imperative for educational institutions, community leaders, and local authorities to assume a central role in fostering awareness and promoting digital literacy. Introducing comprehensive educational programs that emphasize media literacy and critical thinking skills can empower individuals, particularly the youth, to distinguish between responsible and harmful content.

Placing these initiatives within the framework of schools and community centers ensures that the younger generation is equipped with the necessary tools to navigate the digital landscape responsibly. Collaborative efforts between content creators and educational institutions hold significant promise in developing content that not only entertains but also educates and uplifts, reinforcing positive values within the community. This multifaceted approach is crucial for safeguarding the cultural and moral fabric of Kashmir’s digital sphere.

In conclusion, the evolving content Creation in Kashmir demands a proactive approach to safeguard the cultural and moral fabric of the community. By addressing this concern collectively and promoting responsible content creation, Kashmir can ensure a positive and enriching digital environment for generations to come.

(The author is currently pursuing a bachelor’s degree. [email protected].)

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