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J&K awarded ‘Tourism Brand of the Year’ for revival of tourism at SATTE

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New Delhi: Jammu and Kashmir’s Tourism Department has been honoured with the “Tourism Brand of the Year” award for revival of tourism during the 30th edition of SATTE-2023, an official press release informed.

It said the Department of Tourism, Jammu and Kashmir, concluded its promotional campaign at South Asian Travel and Tourism Exhibition (SATTE) here today, during which officials and stakeholders interacted with the leading travel and tourism industry leaders from across the globe.

The department also held interactions with representatives from regional and national media outlets during the three-day exhibition held from the 9th to 11th of February, 2023.

SATTE is one of the biggest travel shows in Asia providing a platform for travel agents, tour operators, hoteliers, destination management companies and tourism boards to sell their products and network with potential clients from across the globe. More than 150 travel agents, hoteliers, other service providers and heads of various travel and hotel associations from the UT participated in the travel show to showcase its tourism potential.

The 30th edition of SATTE-2023 which was inaugurated by Union Minister of Tourism and Culture, G.K. Kishan Reddy, was attended by Sher Singh, CEO Tourism Development Authority, Patnitop; Syed Sajjad Qadri, CEO Tourism Development Authority Pahalgam; Alyaz Ahmad Naisroo, Deputy Director Tourism, Kashmir; Abdul Jabbar , Deputy Director Tourism Jammu, and Anu Sharma, Under Secretary, Tourism Department J&K, the press release said.

It said the CEO Patnitop Development Authority,  while speaking to the media, said that they had a fruitful interaction with the travel and tourism industry leaders who were keen to promote the J&K UT among the travellers.

He also said that J&K received a certificate of honour in the category of “Tourism brand of the year” for revival of tourism.

At the 5th edition of SATTE awards, Deputy Director Tourism, Publicity Abdul Jabbar said that J&K has witnessed the highest ever tourist footfall and is developing 75 new offbeat destinations. He said the government is focusing on homestays in these new destinations to maintain the scenic beauty and ecology of the areas.

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