Srinagar: Under the guidance of Divisional Commissioner Kashmir, Pandurang K Pole, the Divisional Covid-19 Control Room Kashmir (DCCRK) has started to address vaccine hesitancy among the general public through Digital Display Signage in Srinagar.
The awareness through Digital Display Signage has been an addition to the already existing IEC through which information is disseminated among masses about vaccination safety and simultaneously to counter myths and misinformation regarding it.
Through these Digital Display Signages women of reproductive age group share their positive stories post Covid-19 vaccination, besides women and children are also doing advocacy of vaccination in this age group of people.
Under IEC, the general public is sensitized through a series of animated/non-animated videos about the importance of both doses of Covid-19 vaccination, motivating as well as educating people for helping the divisional administration for achieving 100 percent vaccination in all eligible age groups in Kashmir division.
Besides, this campaign is also used to counter the fake/ concocted news about vaccination, redressal of vaccine hesitancy especially in women of reproductive age group, tele-counseling of general population, 24×7 call centers for any help regarding Covid-19 related issues.
The DCCRK is also using social media platforms like twitter, Facebook page, Instagram, WhatsApp where from IEC messages and videos are circulated for the general public so that people strictly adhere to Covid Appropriate Behavior all the time.
Meanwhile, the DCCRK advises the general population to follow them on these social media sites for getting correct information regarding vaccination and other health related issues.
Also a 24 x 7 mental health helpline no.0194 2455384 which has been circulated through all forms of media provides free Tele Psychiatric Counseling to the general public on all days in a week as there is a surge of mental health issues in the community post Covid-19 pandemic.
It has opened a window of opportunity to these patients who are willing to take such tele-consultation on mental health issues at their doorstep.
The DCCRK also advises people of the reproductive age group 18-44 years along with school/college/university staff and eligible students for vaccination to come forward and get their shots of protection against Covid-19 virus at the earliest.
