London: Jammu and Kashmir Tourism is showcasing the Union Territory’s tourism destinations and products at the World Travel Market (WTM) London 2026, which began at ExCeL London on Tuesday and will conclude on November 5.
The Indian Pavilion at the international travel exhibition was inaugurated by Union Tourism Minister Gajendra Singh Shekhawat in the presence of Nasir Aslam Wani, Advisor to the Jammu and Kashmir Chief Minister.
Jammu and Kashmir Tourism has set up two dedicated stalls at the three-day event to promote the region’s diverse tourism offerings and explore opportunities in the international travel market.
Several tourism stakeholders from J&K are also participating in the exhibition, where they are engaging with international tour operators, travel professionals and industry representatives to explore business collaborations and expand the region’s presence in overseas markets.
The participation is aimed at strengthening J&K’s international tourism outreach, promoting its destinations and visitor experiences, and establishing partnerships with global tourism industry players.
WTM London is one of the major international travel and tourism trade exhibitions, bringing together tourism boards, travel companies and industry professionals from across the world.
