Leh: A meeting of the Inter-Media Publicity Coordination Committee (IMPCC) was organised by the Press Information Bureau, Srinagar at the conference hall of DC Office, Leh today.
The meeting was chaired by Additional Director General (Region) PIB J&K and Ladakh, Rajinder Chaudhry.
IMPCC meeting is convened to provide a platform for members to highlight their activities and initiatives.
In his address, Rajinder Chaudhry highlighted that there is an essential need for strengthening inter-media relations between different units of the Information and Broadcasting Ministry and Central Government departments in Jammu, Kashmir & Ladakh. “Better media integration and synergy among the departments is significant in achieving better media coverage,” he added.
Chaudhry emphasized that the publicity should not be seen as an event-based activity but has to be a sustained ongoing process and the story ideas must be shared by the departments further to be converted into concrete stories in collaboration with media units. He added that a positive story planned and placed well in the media will help change the course of any ongoing project or implementation towards success.
ADG underscored the need to identify a success story or an achievement, package it well and amplify it nationally. Highlighting proper story for further amplification as per the relevance of the content is the need of the hour, he further said.
Joint Director Central Bureau of Communication (CBC), Jammu & Kashmir and Ladakh, Ghulam Abbas gave an overview of the department and the functioning of various units. The mandate of CBC offers an opportunity to all the media units and departments to highlight various centrally sponsored schemes and initiatives, he said.
Deputy Director, Press Information Bureau Srinagar, Tariq Rather provided an overview of the main activities of PIB in J&K. He also emphasized the cooperation between the departments in giving meaningful information and data in order to cull out good developmental stories.
