SRINAGAR: Mamta Yadav, IAS, on Monday assumed charge as Director Information, Jammu and Kashmir, and called for transparent, accurate and timely dissemination of information about government policies, development initiatives and public welfare programmes.
After taking charge, Yadav interacted with officers and officials of the Directorate of Information and Public Relations (DIPR), stressing the department’s role in strengthening communication between the government and the public.
She called for upgrading communication strategies in line with the evolving media landscape, with greater use of digital platforms and modern communication tools to expand outreach and improve public engagement.
Yadav later inspected various sections of the department and reviewed their functioning.
Joint Director Information (Headquarters) Dr Zahoor Ahmad Raina, Deputy Director Information (Public Relations and Audio-Visual) Javid Ahmad Rather and other senior officers and officials attended the interaction.
