SRINAGAR: Zero Miles – Grill & Cafe, one of Kashmir’s fastest-rising food and hospitality chains, on Wednesday launched its ninth outlet in Shopian district, marking a significant push into south Kashmir’s commercial hub.
The new franchise is located on the first floor of Alai Kocha, opposite Jamia Masjid in the main market. The outlet will be operated by local franchise partners Syed Saqib Yousuf and Gazenfar Bashir, signalling the brand’s deepening bet on local entrepreneurship.
Inaugurating the facility, Zero Miles founder and CEO Jibran Khan, accompanied by co-founder Javid Ahmad Mahroo, underlined the brand’s twin focus on quality control and community hiring.
“Each new outlet is a step forward in our journey of growth and trust. Shopian holds great potential, and we are confident this outlet will become a preferred destination for food lovers,” Javid Mahroo told the gathering.
Jibran Khan, addressing franchise partners and customers, reiterated the brand’s commitment to consistency, innovation, and generating local employment — a recurring promise as Zero Miles competes with both national fast-food chains and traditional street vendors in a price-sensitive market.
The Shopian franchise is expected to generate direct and indirect employment for local youth, a metric the founders said would be tracked closely. “Every outlet must earn its place — not just in revenue, but in how it serves the community,” Jibran Khan added.
With nine outlets now operational across the valley, Zero Miles — known for its grill platters, cafe-style beverages, and quick-service model — is positioning itself as a homegrown alternative to larger franchises, banking on hyperlocal tastes and community trust.
