SRINAGAR: Department of Horticulture Planning and Marketing participated in the Horti India Expo 2026 at Yashobhoomi, Dwarka, New Delhi, being organised by SV Global Expo (Exhibition Organiser) today.
The three-day event will continue till March 14, 2026. Besides, the Business to Business (B2B) Exhibition and international platform dedicated to Horticulture, agro-processing, value addition technology adoption, branding and global market integration, the objective of the event is to provide national and international market access to emerging companies, innovative products, and agri-horticulture enterprises.
Ten Farmers’ Producers’ Organizations (FPOs) from across the UT of Jammu & Kashmir were facilitated and mobilised by the Department of Horticulture Planning & Marketing for participation in the event under ‘Participation in Trade Fairs’ Activity of JKCIP (Competitiveness Improvement of Agriculture and Allied Sectors). The participants, with the support of the department, showcased their variety of horticultural/Agricultural produce before a global audience.
The event was inaugurated by Ghulam Jeelani Zargar, Director of Horticulture Planning & Marketing, who graced the occasion as the Chief Guest. The Director welcomed the participants from across the world and briefed them about the significance of such National and International Business-to-Business Platforms for the overall development of Agri/Horticulture Sector.
In his inaugural speech, Zargar also briefed about the varied products of the UT of Jammu & Kashmir with special emphasis on the value-added products of FPOs of J&K. He also talked about the flagship initiative/support, viz. JKHADP, JKCIP etc., through various line departments for Holistic upliftment of the farming community in the UT of Jammu & Kashmir. He reiterated the government’s commitment to strengthening agricultural value chains, improving market access, and enhancing farmers’ incomes.
He urged all participants to actively participate in the event and make maximum benefits by making handsome deals and wished all a goodluck and the event was set on for next 3 days.
The event witnessed participants from Global Markets viz. Russia, Netherlands, Bulgaria, Germany, Europe etc. in addition to the participants from across the Country.
