Jammu: The six-day Capacity Building and Skill Enhancement Training Programme for officers and officials of the Department of Information and Public Relations (DIPR) continued at the Indian Institute of Mass Communication (IIMC), Jammu, entering its third day on Wednesday.
The programme, inaugurated on February 23 by IIMC Jammu Regional Director Dr Dilip Kumar, aims to strengthen institutional communication capacity by equipping participants with contemporary media and communication skills.
On the third day, the second batch of participants received training in print media basics and advanced print media practices. Sessions included content creation and linguistic design using AI tools, practical classes on print media layout principles and QuarkXPress, and training in graphics and image editing.
During the first two days, the first batch underwent training on Artificial Intelligence (AI) fundamentals and advanced AI applications. Trainers covered fact-checking, digital verification tools, multilingual drafting and speechwriting using AI, and AI-enhanced multimedia public relations.
Lectures were also delivered on government communication in a digital media ecosystem, AI-powered crisis communication, project development using AI tools, and cyber safety and ethical use of artificial intelligence in government organisations.
Earlier, programme coordinator Dr Vinit Kumar Jha Utpal briefed participants about the course structure and guidelines, while Prof Anil Sumitra delivered the introductory lecture highlighting the role of DIPR personnel in the government communication system.
The training has been structured into three batches. The first batch covered AI applications, the second batch is focusing on print media practices, and the third batch will receive training on electronic media basics and advanced practices on February 27 and March 2.
Around 45 DIPR officers and officials are participating in the programme, which is intended to enhance professional competencies, adaptability and innovation in public communication in line with evolving governance and information needs.
