Srinagar: J&K BJP General Secretary (Organization), Ashok Koul, along with BJP General Secretary Anwar Khan, chaired a review meeting regarding the preparations for the upcoming Swadeshi Mela to be organized at Jawahar Nagar, Srinagar.
The meeting was attended by J&K BJP Secretary Mudassir Wani, District President Srinagar Sheikh Salman, the BJP District Srinagar team, Morcha leaders, and senior party leaders.
Addressing the meeting, Ashok Koul emphasised that the Swadeshi Mela is not merely an exhibition but a powerful movement aimed at strengthening the socio-economic fabric of Jammu & Kashmir. He said that the use and promotion of indigenous products empower local artisans, craftsmen, farmers, small traders, and entrepreneurs, thereby generating employment and ensuring economic self-reliance at the grassroots level.
While stressing for meticulous planning for a timely start and successful conduct of Mela, Koul discussed various organisational and logistical preparations, including stall allocation, participation of local producers, cultural programs, publicity strategies, volunteer deployment, and coordination with administration, public, and other stakeholders.
Ashok Koul linked the Swadeshi Mela with the broader vision and mission of the Prime Minister Narendra Modi-led Government, which has consistently promoted initiatives such as Vocal for Local, Make in India, and Aatmanirbhar Bharat. He stressed the urgent need to take this message to the ground level, especially in Kashmir, so that every household understands the long-term benefits of choosing indigenous products over imported alternatives. He called upon BJP workers to act as ambassadors of the Swadeshi movement in their respective areas.
Anwar Khan highlighted that the success of the Swadeshi Mela depends on thorough planning, coordination, and mass participation. He underlined the need for extensive outreach, awareness campaigns, and community engagement to ensure participation from people of all walks of life, including youth, women, artisans, traders, self-help groups, and minority communities. He said that such events help revive traditional skills and local industries, giving them a platform to connect directly with consumers.
