Leh: The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting, Govt of India, on Saturday organized an Integrated Communication and Outreach Programme (ICOP) in Leh.
The day-long programme was organised in the Exhibition Hall of District Institute of Education and Training (DIET) by CBC’s Field Office, Leh.
The programme was aimed at educating the youth about the themes of Mission LiFE and Swachhata Hi Seva ,urging them to develop a sense of sustainable living by adopting pro-planet lifestyles.
Experts and resource persons from different departments deliberated on a wide range of environmental issues being faced worldwide over particularly in the Himalayan regions. Discussions were conducted emphasising the impact of campaigns like Mission LiFE and Swachhata Hi Seva and the role of youth in ensuring the establishment of clean and sustainable communities.
Namgial Tashi, Range Officer (Forests) and Mipham Jigmet from Zero Waste Ladakh delivered lectures on Mission LiFE and Swachhata Hi Seva. The speakers highlighted the work being done by the administration of Ladakh and other stakeholders to preserve the fragile environment of the region and promote sustainable businesses and eco-tourism.
A seminar on the New Criminal Laws was also organised to educate the participants about the landmark changes introduced in the criminal jurisprudence of the country by the enactment of the new laws. Stanzin Zangpo, Sub Inspector, Ladakh Police, gave a detailed presentation on the Bharatiya Nyay Sanhita(BNS), Bharatiya Nagrik Suraksha Sanhita(BNSS) and Bharatiya Sakshya Adhiniyam(BSA), explaining how the new laws are a reflection of New India, promoting justice over punishment.
Detailing the progressive vision behind the new laws, he said that these laws will bring in transparency and the use of technology to leverage speedy justice delivery.
The proceedings of the programme were presided over by Ghulam Abbas, Director, CBC, Jammu & Kashmir and Ladakh region. In a keynote address, Abbas said that CBC strives to bring in the behavioural changes among the masses at the grassroots level, paving the way for the smooth implementation of various public welfare schemes and policies of the government.
He said that through an integrated communication strategy, CBC is committed to bridging the communication gap between the government and the beneficiaries of different welfare schemes.
Shahid Mohammad Lone, Field Publicity Officer, CBC, in his address, provided a detailed overview of the CBC’s mandate and functioning. He said that these outreach programmes are intended to create an informed citizenry, which is key to accountability and efficient service delivery.
While addressing the gathering, Khursheed Yousuf, Head of News, Akashvani and Doordarshan, Ladakh, impressed upon the participants to amplify the message of Mission LiFE and become Swachhata warriors in their localities. He said youth participation is key to achieving a Viksit Bharat.
Other dignitaries who addressed the gathering were Mirza Mehdi, Principal,DIET, Padma Deachen, Zonal Education Officer and Devraj, Coordinator, SAMKALP.
A theme based open quiz competition was also organised for students wherein the winners were awarded prizes and commendation certificates.
