Guwahati: The Press Information Bureau (PIB), Guwahati, has organised a seven-day media tour to the Union Territory of Ladakh for a group of 13 journalists from leading media organisations in Assam.
The tour, which began today, aims to provide media professionals with an immersive experience of Ladakh’s unique cultural heritage, breathtaking landscapes, and notable developmental initiatives.
The media team represents a diverse mix of platforms, including print, electronic, digital, and social media, and is accompanied by two officials from PIB Guwahati. The delegation is led by Smita Saikia, Media and Communication Officer, PIB Guwahati. During the tour, the journalists will explore key sites that highlight Ladakh’s blend of tradition and innovation. These include the Indian Astronomical Observatory at Hanle and the Hanle Dark Sky Reserve, where they will gain insights into the region’s contributions to astronomical research and environmental preservation. The team will also visit the National Institute of Sowa-Rigpa to learn about Ladakh’s traditional system of medicine.
In addition, the delegation will be introduced to infrastructure projects under Project HIMANK, an initiative of the Border Roads Organisation (BRO) that operates in some of the most challenging terrains of the country. They will also witness Ladakh’s model of sustainable waste management under Project Tsangda. The tour includes interactions with local cooperatives involved in the production of pashmina and apricots, offering the journalists a closer look at the region’s artisanal economy and livelihood models.
The media group will call on the Chief Secretary of the Union Territory of Ladakh and engage in discussions with local media professionals in Leh, further fostering cross-regional dialogue and understanding. Journalists in the delegation represent prominent media outlets such as PTI, The Assam Tribune, Dainik Janambhumi, Asomiya Pratidin, Kokrajhar-based Bodosa, DD Assam, NewsLive, News18 Assam, Pratidin Time, NKTV Plus, DY365, and Time8, among others.
This initiative is part of PIB Guwahati’s ongoing efforts to promote regional awareness and national integration by enabling journalists to document and share the development stories of diverse regions. The Ladakh tour follows the success of last year’s media visit to Tamil Nadu, reinforcing PIB’s commitment to fostering informed journalism through direct exposure and field-level engagement.
