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To revive Kashmir tourism, friends of Kashmir jump in

KI News by KI News
May 18, 2025
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Temperatures dip across Kashmir, many towns record coldest night in 16 years

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Srinagar: In the aftermath of Pahalgam massacre and the escalation of tensions between India and Pakistan, there still are people who want to defeat terrorists and are trying to bring back tourism to Kashmir to send a strong message to the enemies of peace that Kashmir will withstand this attack too.

India’s top-notch entrepreneur, Shaadi Dot Com founder and Shark Tank India judge, Anupam Mittal has booked his ticket to Kashmir and called on fellow Indians to support the region’s tourism sector, saying, “If we travel, Kashmir & India win.”

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His statement comes at a sensitive time when the Valley is grappling with the aftermath of the recent terror attack on tourists in Pahalgam, where 26 people, mostly tourists, were killed.

Taking to X (formerly Twitter), Mittal, wrote: what Kashmir really needs is tourists to come back so I booked my ticket! If we vanish, they win. If we travel, Kashmir & India win.

He also used the hashtags #ChaloKashmir and #JaiHind. His post also triggered a flood of reactions online, with some users questioning the timing of his travel given the prevailing security concerns.

Responding to a comment that called his move “not very smart,” Mittal replied, “Safest place to be.”

Another user asked why he shared only a one-way ticket. To this, Mittal responded light-heartedly, “Return hai yaar, sirf going ka post kiya.”

Mittal’s post has triggered debate online, coming just days after the attack in Pahalgam that left 26 tourists dead and several others injured.

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Kashmir Images is an English language daily newspaper published from Srinagar (J&K), India. The newspaper is one of the largest circulated English dailies of Kashmir and its hard copies reach every nook and corner of Kashmir Valley besides Jammu and Ladakh region.

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