By: Dr. M. A. Alim
Jammu & Kashmir has always been celebrated for its natural beauty, cultural richness, and artisanal craftsmanship. Yet, in recent years, the region has begun to emerge as a potential hotspot for startups, spurred by growing aspirations, government initiatives, and a burgeoning youth population eager to innovate. While the startup ecosystem in J&K is in its nascent stage, it holds significant promise for contributing to the region’s socio-economic transformation.
“The startup ecosystem in J&K is at a crossroads. By addressing its inherent challenges and leveraging its unique opportunities, the region can position itself as a hub of innovation and entrepreneurship. A concerted effort from the government, industry bodies, and local communities will be crucial to nurturing a vibrant startup landscape that contributes to J&K’s long-term economic growth and resilience,” said Dr. M. A Alim, Vice Chairman of CII J&K and Director, Packaging Design Industries.
Jammu & Kashmir’s strategic location near international borders and its rich cultural heritage position it as a gateway to Central Asia and South Asian markets. The region holds immense potential across various sectors, from AI-driven tourism platforms and eco-tourism ventures to organic farming and value-added processing of apples, saffron, and walnuts. Digitizing traditional Kashmiri products can connect artisans to global markets, while its topography is ideal for renewable energy startups in solar, hydro, and wind. Government initiatives like “Startup India,” financial support, and a large, innovative youth population create a growth-friendly environment, with competitive labour costs benefiting sectors like manufacturing and agriculture. Digitization has further bridged geographical barriers, enabling startups to reach global markets. However, significant challenges persist, including supply chain bottlenecks due to tough terrain, inadequate infrastructure, unreliable power, and limited high-speed internet. The absence of venture capital and a cohesive ecosystem, coupled with a small local market, high skilled labour costs, and a lack of technical expertise, continues to hinder the region’s entrepreneurial growth.
Also, the Jammu and Kashmir administration has taken a proactive stance, recognizing the transformative power of startups. The launch of StartupJK, a comprehensive one-stop platform, is a testament to this commitment. This platform aims to connect all stakeholders within the ecosystem, fostering collaboration and streamlining access to resources. Furthermore, the newly unveiled Startup Policy 2024-2026 signals a significant step forward. This policy provides a structured framework designed to cultivate a vibrant startup culture, encourage innovation, and generate employment opportunities. It encompasses various incentives, subsidies, and support mechanisms for startups, including incubation, acceleration programs, and funding assistance.
“Realizing the full potential of J&K’s startup ecosystem requires a multi-pronged approach. The establishment of dedicated incubation centers, coworking spaces, and mentorship programs, customized to the unique needs of the region, is critical. To ensure financial viability, national and international investors must be attracted through targeted events and incentive-driven initiatives. The creation of a dedicated venture fund specifically for J&K startups could serve as a transformative step toward sustained growth,” added Dr. Alim.
CII J&K has been a strong advocate for empowering the local workforce with modern, industry-relevant skills in areas such as technology, digital marketing, and entrepreneurship. Simplifying licensing and registration processes is crucial to eliminating barriers for aspiring entrepreneurs, enabling them to pursue their business goals without unnecessary delays. Moreover, supporting startups in reaching customers beyond the state through effective digital marketing strategies, e-commerce platforms, and export facilitation will significantly boost their growth potential. Lastly, fostering a transparent environment and implementing robust anti-corruption measures will be essential in building trust and creating a fair, thriving ecosystem for startups in J&K.
“Let us come together to build a resilient and inclusive ecosystem that meets today’s needs while paving the way for tomorrow’s opportunities,” concluded Dr. Alim. “Together, we can transform J&K into a thriving hub of innovation and entrepreneurship, creating better opportunities for our youth and driving their empowerment.”
The writer is Vice Chairman, CII J&K, PhD Economics
