Srinagar: The “Jashn-e-Chilla-i-Kalan” event, organized by the Department of Handicrafts and Handloom Kashmir, witnessed an impressive gathering of artisans and members from various Industrial Cooperatives across the Kashmir division.
The event was marked by the release of the first instalment under the Capital Assistance Scheme for newly formed Industrial Cooperatives, the distribution of looms to Kani Shawl artisans and the issuance of certificates to beneficiaries of the Karkhandar Scheme.
Speaking on the occasion, Director of Handicrafts and Handloom Kashmir, Mussarat Islam, expressed his heartfelt thanks to all the artisans and Industrial Cooperative members for attending the program despite the chill of the first day of Chilla-i-Kalan.
He commended their unwavering commitment to preserving and promoting the region’s rich craft heritage.
Islam emphasized the need for diversification in the handicrafts sector, in response to evolving market demands and trends. He urged artisans to adapt their craft offerings to meet changing consumer preferences while retaining the authenticity of Kashmir’s traditional arts. “Diversification is essential to remain competitive in the global market,” Islam noted. “It will help open new doors for our artisans and provide more opportunities for growth.”
He also took a strong stance against intermediaries who might mislead the artisans, stressing that the Department of Handicrafts and Handloom Kashmir only disperses incentives through Direct Benefit Transfer (DBT) mode.
“Do not let any middlemen deceive you. The Department has offices spread across the division, and we are committed to supporting you directly,” he assured the artisans, reaffirming the department’s dedication to providing genuine benefits.
During the program, artisans who had benefitted from the Karkhandar Scheme shared their personal experiences. Their stories highlighted how the scheme had positively impacted livelihoods, offering financial assistance, skill training and resources to enhance the craft.
The artisans spoke of the difference the scheme had made in their ability to access raw materials, improve their skills and market their products effectively. Their testimonials underscored the importance of such initiatives in sustaining the rich craft traditions of Kashmir.
The director also reassured the artisans that the Department would continue to explore new avenues for marketing handmade products, ensuring they reach both domestic and international markets. “Our mission is to ensure that the incredible craftsmanship of Kashmiri artisans is celebrated worldwide,” he said.
The event was attended by other senior officials from the Department, who took the opportunity to brief artisans about various departmental initiatives aimed at supporting the handicraft sector. These included updates on skill development programs, financial assistance schemes and opportunities for artisans to expand their reach through marketing and branding support.
The Jashn-e-Chilla-i-Kalan event successfully brought together artisans, members of Industrial Cooperatives and officials to celebrate the resilience and talent of Kashmir’s handicraft community, while reaffirming the Department’s commitment to their growth and prosperity.
