Srinagar: Mahindra Encash Automotive proudly presents Thar ROXX – ‘THE’ SUV, a category disruptor set to break norms and redefine the SUV landscape in the country.
With a starting price of 12.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.
Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives. The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian – people who are Indian at heart but have a global mindset.
The unveiling ceremony was graced by distinguished guests Javaid Ahmad (J&K Bank Branch Head Dal Gate) and Peer Muzaffar (Chief Manager SBI Bank Hyderpora Branch) and Manzoor Ahmad Kawa (Branch Head J&K bank Hyderpora) and Sajad Ahmad Guroo (Divisional Manager Mahindra Finance), who unveiled together the Thar ROXX. The Event was also attended by Kumar Vinod (ASM RO Chandigarh Mahindra & Mahindra LTD.) and Maham Rouf (CEO Encash Automotive PVT. LTD.), Mr. Irfan Parry (General Manager Encash Automotive PVT. LTD.).
