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LG launches ‘J&K Sambhaav Utsav -2024’ in New Delhi

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Says ‘Sambhaav Utsav’ to put spotlight on future of J&K, which is readying to contribute in ‘Viksit Bharat’

Launches ‘Hello J&K’, digital competitions on ‘Know Jammu Kashmir’; and DIPR’s ‘Naya Jammu Kashmir’ Short-Film competition

New Delhi: On the eve of Basant Panchami, Lieutenant Governor, Manoj Sinha, launched ‘J&K Sambhaav Utsav-2024’, organized by Resident Commission Jammu & Kashmir at J&K House, New Delhi today, an official press release informed.

It said the LG also launched information-cum-facilitation hub ‘Hello J&K’; digital photography, painting and singing competitions for youth on the theme “Know Jammu Kashmir” and inaugurated various new projects undertaken by J&K’s Resident Commission.

The LG said the 7-day long vibrant exhibition will represent the very best of cultural artistic heritage, cuisine, agriculture and handicraft products of J&K UT.

“Sambhaav Utsav also put the spotlight on the future of J&K which is readying to contribute to ‘Viksit Bharat’. It is a perfect occasion to reiterate our resolve to revive the ancient heritage and preserve it for the generations to come,” the LG said.

He said the new beginning by the J&K Resident Commission will provide glimpses of a new and resurgent J&K to the visitors.

The LG said the ‘Hello J&K’ initiative launched today will connect the youth of Jammu & Kashmir with domain experts from various fields, both online and offline, facilitating a rich exchange of knowledge, insights and opportunities.

It will be a one-stop center for education, entrepreneurship, livelihood, health and wellness, tour and travel guidance, safety and security of citizens of Jammu & Kashmir living outside the UT, he said.

At the inaugural ceremony, the LG shared the transformation of Jammu & Kashmir, under the leadership of Prime Minister Narendra Modi.

“In last few years, the UT of Jammu & Kashmir has witnessed a complete turnaround in the development scenario. A big section of the population in J&K who were neglected earlier, have been empowered. People’s participation is now shaping the future of J&K’s growth journey,” he said.

“Today J&K is seen as a model in urban transformation, innovation, start-ups, agriculture, industrial development and has created a niche in tourism. The achievements of the youth, women and farmers of J&K are inspiring the country,” the LG observed.

“Now, the UT of Jammu & Kashmir is seen as a hot-spot of tourism and not the hotspot of terrorism. Last year, a record 2.11 crore tourists visited Jammu & Kashmir. The arrival of foreign tourists in the UT has also increased manifolds. Gurez and Lolab Valley were chosen as the most beautiful offbeat destinations of the country in the last two years,” he added.

The LG also highlighted the key initiatives of the UT administration including Holistic Agriculture Development Programme (HADP), GI tagging for niche products, better market linkage, capacity building of farmers and promotion of local products. “I am confident that in the next four years, J&K will be number one in terms of farmers’ income in the county,” he said.

A number of departments including Tourism, JKTPO, Agriculture, Horticulture, Information and Technology are showcasing their activities in different ways to a wide array of stakeholders during the exhibition.

Products of a diverse range, featuring ODOP items, handmade GI-tagged carpets, GI-tagged Pashmina shawls, silk sarees, chain stitches, authentic Kashmiri suits, paper mache, crewel woodcarving items etc have been put on display for the visitors and the potential buyers.

On the occasion, the ‘Naya Jammu Kashmir’ short-film-making competition by the Department of Information & Public Relations J&K was also launched.

The Information department invited the filmmakers and citizens of J&K to participate in the competition and submit their short-films highlighting development in Jammu & Kashmir over the last four years. The winners will have the opportunity to interact with leading filmmakers in Mumbai. The contest will remain open till February 28, 2024.

The facilities inaugurated by the LG today include Officers’ Transit Accommodation at Rajaji Marg, Office-cum-Utility Area at J&K House, Chanakyapuri, and Fitness Centre at JK House, 5 Prithviraj Road.

Rajeev Rai Bhatnagar, Advisor to LG; Satish Chandra, Chairman RERA; Dr Rashmi Singh, Principal Resident Commissioner; senior officials of J&K Government; members of business and trade associations, representatives of SIDBI, PHD Chamber, ASSOCHAM, FICCI, Invest India, NGOs; artisans, entrepreneurs, artists and citizens of J&K living in the national capital and other parts of the country were present.


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