Srinagar: Delegates attending the G20 event here later this month will act as brand ambassadors for Jammu and Kashmir and its tourism at the global level, boosting local businesses, an official said on Friday.
The third G20 Tourism Working Group Meeting will be held in Srinagar from May 22-24.
Tourism Secretary Dr Abid Rashid Shah said, “The G20 event is a great opportunity for Jammu and Kashmir and its tourism — directly and indirectly — as well for the other connected sectors like handicrafts, handloom, hospitality and trade.”
The delegates will act as ambassadors of Jammu and Kashmir across the world as a global tourist destination, Shah added.
“With over 150 foreign and national delegates participating, this event provides an unparalleled global platform for Jammu and Kashmir to demonstrate its potential, with the delegates acting as ambassadors for our region,” he added.
Speaking to reporters after inaugurating hot-air balloon, cycling and trekking activities at Zabarwan Park, Shah said such activities will act as added attractions for tourists.
The launch of such adventure activities is a prelude to the main G20 event, the Tourism Secretary said.
Shah said a cyclothon in which most of the participants are from government schools has also been started, adding that such events will be scaled up in the future so that tourists and locals enjoy adventure tourism in the Union Territory.
He also commended Director Tourism Kashmir and his team for their relentless efforts in organizing these remarkable activities.
He expressed his appreciation for their commitment to creating additional attractions for tourists, with initiatives like the hot air balloon ride further enhancing the allure of the picturesque city of Srinagar.
