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JKRLM to host women-led ‘SARAS Aajeevika Fair’ from march 15

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Foolproof arrangements to be ensured for visitors: Indu Kanwal Chib

SRINAGAR: The Union Territory of Jammu and Kashmir is all set to begin its second edition of the SARAS fair, also known as SARAS Aajeevika Mela, being hosted by Jammu Kashmir Rural Livelihoods Mission (JKRLM), from march 15th this year at Srinagar.

The first edition was held in the month of February in Jammu, after a gap of a decade, which evoked a great response from the artisan community from across the country. It will be for the first time in the history of Jammu and Kashmir that the SARAS will have its second edition to be held in less than a gap of a month.

The women-led, National level food and cultural fair at Srinagar will run for 11 days and exhibit unique and famous indigenous products from various states and UTs of the country. The event will provide a platform for the women SHGs to sell and promote their self-made products.

Mission Director JKRLM, Indu Kanwal Chib, chaired a meeting to review the arrangements being put in place for the mela. She issued specific instructions to the concerned officers to work in a synergized manner for the successful conduct of the event. She said that the fair gives a platform to SHGs run by rural women to showcase their skills, sell their products and help them build links with bulk buyers. 

The self-help groups will display handicrafts, handloom, and traditional food items from different rural areas across the country in these stalls.

The national-level event will provide a platform for the participants to sell and promote their self-made products and create marketing linkages with the various selling platforms.

She asked the concerned line departments to make foolproof arrangements for the event so that the fair is held in a smooth manner. She also directed that no stall will have any kind of disposable items like plastics.

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