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JKTPO organises GeM onboarding drive for ODOP, DEH products at Udhampur, Anantnag 

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UDHAMPUR / ANANTNAG: As part of the ongoing GeM onboarding drive in UT of J&K, the Jammu and Kashmir Trade Promotion Organisation (JKTPO) organized an onboarding drive of products under District as exports hub (DEH) & one district one product (ODOP) of Udhampur & Anantnag Districts on Government-Marketplace(GeM) for potential exporters, FPOs/Manufactures/societies of districts in collaboration with Invest India team.

On the directions of Principal Secretary, Industries and Commerce, Prashant Goyal, JKTPO is reaching out at grass root level to promote local ODOP & DEH products and aware entrepreneurs/artisans regarding the benefits of selling products on the Government e-Marketplace.

The drives are planned to be held across the UT for onboarding of the ODOP & DEH products on the GeM platform. These are the 5th & 6th district-level drives for onboarding ODOP products on GeM in a row after Ganderbal, Badgam, Kupwara, and Srinagar.

Willow bat has been selected as one of the products under the District as Export hub initiative from district Anantnag and has immense potential for exports. District Administration is working in full swing with Government and other export institutions to promote the Willow Cricket Bat.

The drive was attended by the 60 artisans, societies, and exporters from district Anantnag and also by officers of the Handicrafts and Handloom Department.

For Udhampur, Pickle has been selected as one of the products under the District as an Export hub initiative. The drive was attended by 50+ women pickle producers/manufacturers along with officials from Invest India and JKRLM.

At the onset, the procedure and benefits of onboarding on the Government e-Marketplace (GeM) was explained in detail and the working of the portal was also demonstrated wherein the working and benefits of the portal were also demonstrated in both workshops. 

JKTPO also had a one-to-one awareness session with the participants, who were onboarded on this platform.

Government e-Marketplace (GeM) is an online platform for public procurement in India and to provide forward market linkages for ODOP/products under DEH on this portal, Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce has taken a joint meeting of all States/UTS in which it was informed that “ODOP Products” are to be onboarded on GeM portal and “District Collectors” have been designated as OEMs to facilitate the GeM portal onboarding drive at the district level.

Artisans/Farmers/FPOs/Artisan Organizations/Manufacturers/SHGs and Small entrepreneurs of “ODOP Products” can get onboarded on GeM portal without any fees and GST details.

The onboarding will open the Government market for ODOP products, especially for gifting/souvenir purposes during major government events, conferences, and summits, especially in view of various G20 meetings to be held across the country in 2023.

JKTPO is providing both physical and e-commerce marketing platforms to entrepreneurs of Jammu and Kashmir at the National and International levels. Initiatives like participation in trade fairs/exhibitions, onboarding drives on GeM, ONDC, and other e-commerce platforms, Export awareness programmes at the District level will help to improve the overall trade and export ecosystem of UT of J&K. 

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