Jammu: Lieutenant Governor Manoj Sinha launched QR-Code-based labels of 13 different GI and non-GI registered crafts of J&K today at Raj Bhawan.
Congratulating the artisan community, Handicrafts department, and other stakeholders, the LG, according to an official press release said the QR-code labels will help to authenticate the origin and quality of the crafts, improve the quality assurance in both national and international markets,, and benefit craftsmen, traders,, and exporters.
“This is an important landmark in preserving and promoting the priceless artistic and cultural heritage of J&K UT. QR-code based mechanism would help in ensuring product quality, genuineness and boost global demand for J&K handmade products,” added the LG.
Highlighting the need to make necessary interventions for brand positioning, the LG said that GI Tag, QR-code-based label, packaging, etc., will make the handicrafts sector more productive, and financially attractive and contribute to the growth of the handicraft industry and earnings of artisans.
The LG also shared the vision of the government and the ongoing endeavours to promote local products for greater economic benefits to the artisan and the weaver communities of J&K.
“The administration has taken some important steps to boost the handloom and handicraft sector in J&K UT through integrated development and export promotion. We are committed to provide all possible support for the development of this important sector,” the LG said.
The LG directed the Handicrafts department for product diversification, brand promotion, and marketing strategy to connect buyers and artisans.
He also emphasized on regular consultation of stakeholders, holding regular buyer-seller meets, and promotion of Self-Help Groups and artisans at various platforms.
A live demonstration of QR code scanning of the products was presented on the occasion.
The souvenirs of G20 featuring local crafts were also presented to the LG.
The products for which the QR-code-based labels launched today are Kashmir Pashmina, Kashmir Sozni, Kani Shawl, Paper Machie, Khatamband, Kashmir Walnut Wood Carving (GI Registered crafts), and Namdah, Crewel, Chain-Stitch, Silverware, Filigree, Copperware and Willow Wicker (non-GI crafts).
It was informed by the department that with today’s launch, J&K UT has become the first region in the country to issue QR (Quick Response) based labels for all its crafts. The process of getting GI registration for 10 other crafts is under process.
Dr Arun Kumar Mehta, Chief Secretary; Prashant Goyal, Principal Secretary, Industries & Commerce Department; HoDs, senior officials, and artisans were present.
