SRINAGAR: Director Handicrafts and Handlooms Kashmir, Mahmood Ahmed Shah today took stock of the working of the wool cluster set up under the World Bank-funded Jehlum Tawi Flood Recovery Project.
During his visit, the Director was briefed about the current activities being undertaken in the cluster. He was informed that the producer company set up in the cluster recently participated in the Dastakaar exhibition held in New Delhi wherein products of the cluster were appreciated and the company carried on a good business.
While appreciating the work being done in the cluster, Dir stressed upon exploring the opportunities of linking the cluster with various marketing platforms, especially with e-commerce.\
The officials of the H&H Department briefed him about the progress made on land acquisition for setting up a common facility center for tweed, carpets, and wool-related products being produced in the Bandipora and adjacent areas.
Director assured the artisans that necessary steps will be undertaken so that the said facility is established at the earliest. To create a brand of the Kashmir Tweed, Dir Informed that the department is making efforts to register the craft under the Geographic Indications Act of India. In this regard, the said application stands prepared and the same is being sent to the GI registrar’s office located in Chennai for acceptance.
Later, the Director also went to the artisan workplaces which had been identified as part of the craft safari being conducted by the Department in Bandipora.
It is to inform that the Department of H&H Kashmir has started the craft safari program after the inclusion of Srinagar city in the UNESCO creative city network for creating awareness about the crafts practiced in the Kashmir region and to link tourists and buyers directly with the artisans.
