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DIPR launches teaser of ‘The Beats of J&K’

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Srinagar: To encourage and facilitate the local artists of Jammu and Kashmir to showcase their talent, Directorate of Information and Public Relations (DIPR) today launched the teaser of music show ‘The Beats of J&K’ with an avowed objective of providing them a platform to grow and make an indelible mark in their chosen fields on a larger canvas.

An official spokesman said that the Lieutenant Governor Manoj Sinha is scheduled to launch the initiative, designed to inspire the budding artists to exhibit their distinguished skills, thus giving a much needed push to local art forms in singing, dancing and allied disciplines.

“This exclusive endeavor of DIPR’s would serve as a potent tool for promoting and preserving the folk art and regional folk music legacy of Jammu and Kashmir, which has received huge acclaim the world over,” the spokesman said.

The spokesman said that local singers and musicians have hailed the initiative saying The Beats of JK is going to be a memorable experience for everyone.

The programme would encourage music in all local dialects like Kashmiri, Dogri, Pahadi, Gojri, Bhaderwahi and other languages.

The initiative will connect the youth with their roots in the shape of local music and art forms, said the spokesman.

The spokesman said that to watch the youth oriented programme on accounts, handles of DIPR, subscribe YouTube Channel:,Follow

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