JAMMU, FEBRUARY 22 – Continuing its efforts to provide sustained marketing platforms for promotion of business for hand-made products from Jammu and Kashmir, the Handicrafts Department has sponsored 30 registered artisans and weavers for participation in the Trade Show at Noida which commenced from today.
As many as 30 stalls have been booked by the Handicrafts Department in the high-end exhibition, being organized by the PHD Chamber of Commerce & Industry (PHDCC&I) and the artisans from J&K are expecting an overwhelming response to the products which shall be put on sale and display.
During the10-day exhibition, the artisans will get an opportunity to showcase their exquisite range of products including Silk Carpets, Pashmina and Kani shawls, Paper Machie, Crewel and Sozni embroidery, which hold huge sway in domestic and international markets. The Trade Show will also provide an opportunity to artisans to touch upon a larger number of people and customers and also for directly connecting with the buyers interested in vintage crafts from Jammu and Kashmir.
Expos like Noida Trade enable the artisans to make a fair assessment of the buyers’ demand and the need to further diversify and design innovate to expand their business and penetrate newer unexplored markets. The Noida Trade Show will conclude on March 01, 2020.
