Intrapreneurs are the future of any business organization. Business organizations must embrace the power of Intraprenurship. One main question arises that where those powerful employees may be found and who can become a successful Intrapreneur? It must be understood that Intrapreneurs can come from any business area like marketing, supply chain, operations, finance, and more. Those sound employees may be found innovative, curious, insightful, doggedly determined and strategically agile and best contributing towards the success of an organization.
In today’s more competitive world organizations can’t achieve their higher objectives without the right talent – Intrapreneurs. But a million dollar question arises how to promote the concept of Intrapreneurship in business organizations? There are no hard and fast rules rather some good and simple strategies can achieve wonders for any business venture. Intrapreneurial teams must be treated as profit centers rather than as cost centers. Organizations must encourage employees to be creative and to look for new ways to improve their current way of doing business. They must allow team members a variety of options in jobs, in innovation efforts, alliances, and exchanges. They must also integrate Human Resource (HR) and Engagement strategy with the business strategy and grant Intrapreneurs something akin to ownership rights.
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Business owners must encourage high involvement throughout the company by insisting on truth and honesty in marketing and marketplace feedback. Employees should be developed through rich training programs and there must be strong brand awareness among employees. Leaders in the organizations have a greater role and they must become role models, living and breathing the brand. Business organizations must integrate the personal brand with the corporate brand. They must ensure that employees have a strong sense of their own branding. Moreover they must recognize brand advocates and make heroes out of those who bring the brand to life. Using the social media at the work place is a debatable issue but at the end what must count with the organization is the productivity of an employee. Business organizations must leverage social media and provide social platforms for employees to connect with not just other employees but with people on the outside.
Intrapreneurship and the Intrapreneur have entered the business vocabulary quite recently, but in a short time have managed to attract interest in business and corporate environments. Either change or die is rightly said and it is equally applicable to any business organization. Any business organization in order to be a business leader need to innovate or be ready to be a follower and far from success. Intrapreneurship must be recognized as a permanent function of a successful business organization, just like other business functions. If business organizations want to be able to consistently improve, they need dedicated professionals to carry out the business functions effectively and efficiently. Hiring a few good people and hoping for the wonders won’t work best for any business. Business owners need a solid plan for driving growth across their organizations. The dedicated professionals who can be the torch bearers of the organizational growth can be made possible by highly embracing the power of Intrapreneurship.
Assistant Professor, ITM University Gwalior.) dr.shahidamin15@gmail.com
