Srinagar: The Directorate of Handicrafts and Handloom Kashmir has launched a television programme to showcase the region’s traditional crafts and artisans, with episodes of Hunar Nama – The Craft Story scheduled to air on DD Kashir every Friday from 8:30 pm to 9 pm.
The programme is being undertaken under the Raising and Accelerating MSME Performance (RAMP) scheme and aims to highlight the craftsmanship, cultural heritage and economic importance of Kashmir’s handicraft and handloom sectors.
It will feature the skills and experiences of artisans who have preserved traditional crafts across generations, while seeking to increase public awareness and visibility of locally made products.
The initiative is also intended to support craft-based enterprises by improving their outreach and connecting traditional industries with the broader micro, small and medium enterprises (MSME) ecosystem.