SRINAGAR, Oct 21: The University of Kashmir’s Educational Multimedia Research Centre (EMRC), in collaboration with the Consortium for Educational Communication (CEC), New Delhi, on Wednesday began a two-day workshop on artificial intelligence, creativity and content generation.
The seminar-cum-workshop, titled “Artificial Intelligence, Creativity and Content Generation: Opportunities and Challenges of a New Tomorrow”, aims to examine AI’s growing influence on digital media, creative practices and education, with a focus on ethical concerns and responsible use of the technology.
Vice-Chancellor Nilofer Khan, speaking at the inaugural session, highlighted the increasing relevance of AI in higher education and research. She stressed the need to adopt emerging technologies while safeguarding human creativity, critical thinking and ethical responsibility.
CEC Director Parikshat Singh Manhas, the keynote speaker, discussed the potential of AI to transform educational communication, multimedia production, teaching and learning.
University Registrar Naseer Iqbal called for educational institutions to adapt to technological changes and equip students and professionals with the skills required in an AI-enabled environment.
EMRC Senior Producer Shafqat Habib referred to films exploring artificial intelligence and its implications for humanity, highlighting debates around human-machine relationships and the ethical challenges associated with intelligent systems.
Earlier, EMRC Director Syeda Afshana emphasised the role of educational multimedia centres in exploring innovative content-generation practices and responding to changes in the technological landscape.
The EMRC annual report for 2026 and the CEC newsletter were also released during the inaugural session.
The workshop will feature discussions and interactive sessions on emerging AI tools, creative applications, content generation and related ethical and professional challenges. Directors of EMRC centres from across the country, representatives of higher educational institutions, faculty members, research scholars and students are participating in the event.
The inaugural proceedings were conducted by Ajaz-ul-Haque, while EMRC producer Tariq Abdullah delivered the vote of thanks.
