Srinagar: Chief Minister Omar Abdullah today said that his government is working to improve the experience of tourists coming to J&K, maintaining that the intention is to have ‘repeat tourists’, meaning those who come to Kashmir should want to return.
He made this statement at the Travel Agents Association of India (TAAI) event ‘Rally for the Valley’—Let’s go to Jammu and Kashmir—a tourism revival initiative in J&K’. The event was organised by TAAI’s J&K chapter.
“Tourists have a journey or an experience. That they go home and tell others about it. I think there are lessons we’ve all learnt over the past few months,” the Chief Minister said in his speech at the event.
The Chief Minister reiterated that the J&K government is using this time to improve infrastructure and overall visitor experience.
“I have already given instructions to the cable car corporation to upgrade the gondola in Gulmarg, so that capacity is increased, ticketing is improved, and the overall experience is enhanced. The same applies elsewhere in J&K,” he said.
He extended his gratitude to the TAAI delegation and its President Sunil Kumar for visiting Kashmir.
“At this moment, I would like to extend my thanks to the President of the TAAI delegation, Sunil Kumar, and all of you who have come from outside J&K for your trust and confidence in us. It is often said: you truly know who your friends are in difficult times. Everyone wants to be your friend in good times,” the Chief Minister said, who is also the in-charge Tourism Minister.
He said that for the tourism fraternity in Jammu and Kashmir, the TAAI delegation’s visit under such circumstances is a true reminder of TAAI’s commitment to J&K and the friendship and relationship shared with the region.
“Let me express deep gratitude, not just from my side or from the government’s side, but on behalf of everyone connected with tourism in Kashmir—thank you for being here and for giving us this boost,” he said.
Talking about the Baisaran terror attack on tourists, he emphasized the importance of learning from the past.
“It’s hard to talk about the future without looking back to understand how we got here. The tragic incident on April 22 in Baisaran must never be forgotten—and it shouldn’t be. It was a tragedy for the families of 26 people—25 of our guests and one of our local. A tragedy for their children and families. That tragedy touched everyone in J&K. For the first time in my memory, people across Jammu and especially in Kashmir spontaneously came out to denounce the attack, to speak out and stand in solidarity.”
On the significant improvement in connectivity, he highlighted the addition of rail services to the region:
“Today Kashmir has a railway. You were able to cross the highest railway bridge in the world—which is a testament to the hard work of engineers and the companies that built it. You crossed the only cable-stayed railway bridge in the country. And you did this in a region of extreme challenges.”
“We hope more people will come. The reason I mention the highest railway bridge in the world is because there may be a time limit on how long we can claim this record. We should have as many people as possible cross this bridge. Because right now, we can claim we have the highest railway bridge in the world.”
The Chief Minister said he looks forward to continuing the relationship with TAAI.
“I look forward to working with all of you so that we can begin to revive tourism in Jammu and Kashmir. The relationship with Kashmir is a very special one, and I hope it continues.”
