Mumbai: Prime Minister Narendra Modi on Thursday inaugurated the Bharat Pavilion at the World Audio Visual and Entertainment Summit here which is billed as a vibrant tribute to India’s legacy of storytelling.
The pavilion with the theme “Kala to Code” celebrates India’s spirit of ‘Vasudhaiva Kutumbakam’ and showcases the country’s artistic traditions that have long been a beacon of creativity, harmony and cultural diplomacy.
“The Bharat Pavilion at Waves showcases our cinematic tradition and the opportunities that await in our country. I call upon the world to come to India and explore the creative opportunities here,” Modi said in a post on X.
The Prime Minister also visited the Maharashtra Pavilion in the exhibition arena.
“When it comes to cinema and creativity, Maharashtra has a pivotal role. The state has nurtured generations of people associated with the world of creativity and cinema. Maharashtra’s cultural depth and artistic energy continue to positively influence the entertainment sector,” he said.
Modi said the Bharat Pavilion reflects significant innovation that has been achieved in the country.
The pavilion has four immersive zones that takes visitors through the continuum of India’s storytelling traditions — ‘Shruti’ with a spotlight on oral traditions, ‘Kriti’ to highlight written legacies, ‘Drishti’ to explore visual expression, and Creator’s Leap to showcase the future of storytelling with cutting edge technology.
“From the echoes of Om to the beats of the tabla, from the etched symbols of Bhimbetka to today’s digital screens, from the dance of Nataraja to cinematic blockbusters, the pavilion will be a living archive of how India shaped and continues to shape the global storyscape,” a senior official said.
The Bharat Pavilion presents a valuable opportunity for stakeholders to connect with India’s exceptional talent, advanced storytelling technologies and rapidly expanding market potential.
“More than a showcase of cultural heritage, the Bharat Pavilion is a reflection of strong government support in fostering cross-cultural partnerships and investment, positioning itself as a global centre for creative innovation and collaboration,” the official said.
