Srinagar: Lieutenant Governor Manoj Sinha attended the Saras Aajeevika Mela at iconic Dal Lake in Srinagar, today, an official press release informed.
The Saras Aajeevika Mela is providing an excellent platform for rural Self-help Groups and artisans to demonstrate their products, develop ties with buyers and learn about design, packaging and social media advertising, the LG said.
“Self-help Groups are playing a vital role in the empowerment of women. We have taken several initiatives to help women entrepreneurs to scale up their business and provide opportunities to link with the global market,” said the LG.
Around 6.27 lakh women associated with more than 78,000 SHGs in J&K have transformed the rural economy, creating jobs and some have also shown the potential to become bigger enterprises, he added.
The LG called upon the women entrepreneurs and members of SHGs to lead the socio-economic change taking place in Jammu & Kashmir.
“Under the guidance of the Prime Minister, our efforts in the last three years have ensured equal opportunities to women in every sector and enabled them to be equal partners in realizing the goal of developed and Atmanirbhar J&K,” he added.
The LG congratulated the Department of Rural Development & Panchayati Raj and J&K Rural Livelihoods Mission for their endeavours in securing the livelihood of the rural women and giving them proper training and other assistance for their entrepreneurial journey.
The LG highlighted the flagship programmes and schemes of the government making a greater impact on the lives of women in Jammu & Kashmir.
“Our aim is women-led development. It is being ensured that the women entrepreneurs in urban, rural and remote areas get all the financial assistance and necessary handholding in packaging, branding, licensing, skilling and marketing,” the LG noted.
On the occasion, the LG released a publication of Rural Livelihoods Mission.
Earlier, the LG inspected various stalls displaying unique products, traditional cuisines from J&K and across the country and also interacted with the Artisans, women entrepreneurs and members of SHGs.
Mandeep Kaur, Commissioner/Secretary, Department of Rural Development and Panchayati Raj briefed on the objectives of the initiative and the positive response received from the concerned quarters, the press release said.
Need to deal strictly with elements trying to break morale of society: LG
Lieutenant Governor Manoj Sinha on Monday said there is a need to deal strictly with those elements who try to break the “morale of the society”.
Speaking at the closing ceremony of 71st B.N Mullik Memorial All India Police Football Championship at Bakshi stadium here, Sinha said there will be an economic revolution in Jammu and Kashmir in the days to come.
“So, everyone should understand that today the new successes we are achieving on the economic and business front, the responsibility of their security is on the shoulders of the police force.
“There is a need to deal strictly with those elements who try to break the morale of the society. We have achieved successes to a large extent. But, such actions should go on continuously against such elements,” he said.
The LG said “we have to regularly work towards maintaining an atmosphere of stability, security, and economic development in our region”.
“We have to closely watch whatever is happening around us and ensure our police force and other agencies are capable of fighting the coming challenges,” he added.
Referring to the groundbreaking ceremony for the first foreign direct investment in Jammu and Kashmir, a shopping mall and a multipurpose tower on the outskirts of Srinagar, Sinha said it was after a long time that the economic pendulum has shifted towards the Union Territory.
