JAMMU: Jammu and Kashmir Trade Promotion Organisation (JKTPO) on Friday organised an onboarding drive of Open Network for Digital Commerce (ONDC) here at Udyog Bhawan Jammu.
The ONDC Seller Partners E-Samudaay and Mystore assisted in the onboarding of sellers, artisans, retailers, small merchants, and traders on their platform through which they can sell their products on ONDC Network. This onboarding drive is the continuation of ONDC awareness workshops organized in September in both divisions of Jammu & Kashmir.
A similar onboarding drive was organised in Srinagar by JKTPO. This drive is one of the initiatives of JKTPO for providing marketing platforms for entrepreneurs. This is in addition to various physical market platforms being given to entrepreneurs by JKTPO in the form of participation in trade fairs, exhibitions, expos, and Buyer seller meets.
Earlier, Imran Mehmood, FA/CAO JKTPO in his welcome address highlighted the importance of Digital commerce for the growth of the business. Mukesh Thappa, General Manager, JKTPO briefed the audience about the ONDC network and the benefits of onboarding on it. ONDC is being established as a first-of-its-kind initiative globally to pave the way for reimagining digital commerce in India and establishing a globally replicable model for digital commerce. This will be an open network with established registries, enabling wide-scale participation by digital commerce ecosystem players in India through multiple gateways.
The onboarding drive was led by Sanjay Keshwani, CEO E-Samadaay, Sagar Krishna, Head Customer success E-Samadaay and Banu Pratab Singh Vice President Sales & Alliances Mystore. ONDC Seller partners gave a detailed presentation on the benefits of getting onboarded on this digital platform and the working of the ONDC network was explained and demonstrated in detail.
After that Seller partners had a one to one networking and onboarding sessions with participants and onboarded them on the seller platform on spot. The onboarding drive was attended by women entrepreneurs, e-commerce players, retailers and artisans, and other entrepreneurs.
The Session was also attended by Chairperson FICCI Flo-THE WOMEN’S WING OF FICCI, Ritu Singh, and other representatives from FICCI Flo-THE WOMEN’S WING OF FICCI, Jammu &Kashmir and Ladakh Chapter.
Among those who registered onspot/initiated the onboarding process include Anmol Shakti, Impact Handloom WIC ltd., Krishna It Services, Meena Crations, Kart Shot, Nazrana Fine Jewells, Pure Mart, Oriental Handloom, etc.
This onboarding drive is in line of the planned events to be held across the UT for the promotion of e-commerce and to attract the local entrepreneurs of J&K towards digitalisation.
