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Home EDITORIAL

Mission YUVA: Promise and Pressure

KI News by KI News
January 24, 2026
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Mission YUVA is steadily emerging as one of the most ambitious youth empowerment programmes in Jammu and Kashmir. With nearly 95 percent Panchayat coverage and loans worth over Rs 800 crore sanctioned, its scale is impressive. But the true measure of success will not be in numbers alone; it will be in whether these interventions create sustainable livelihoods, strengthen local economies, and restore confidence among a generation that has long felt excluded from opportunity.

The mission’s dependence on data-driven monitoring is a welcome departure from past practices. By tracking performance indicators down to the Panchayat level, the government has introduced accountability into a space where schemes often faltered. Weak blocks are being identified, corrective measures directed, and institutional mechanisms like Single Business Development Units and Block Handholding Desks are being established to provide support. This is governance that seeks precision, but it must also ensure that these structures do not remain on paper alone.

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Equally significant is the effort to bring women-led self-help groups into the fold. Empowering rural women entrepreneurs under the National Rural Livelihood Mission and positioning them as motivators within Mission YUVA acknowledges that economic revival must be inclusive. If backed with proper training, exposure, and market linkages, these groups could become engines of elasticity and innovation in villages across Kashmir. Their success would not only uplift households but also reshape community dynamics, giving women a stronger voice in local economies.

The creation of incubation centres, innovation hubs, and partnerships with national institutions like IITs and IIMs reflects a forward-looking vision. For educated youth, who often face limited opportunities, these platforms could provide the space to turn ideas into enterprises. Yet, their success will depend on whether they function as genuine ecosystems or remain symbolic. Valley’s educated unemployed need more than token initiatives; they need sustained mentorship, access to markets, and confidence that their ventures can survive beyond the first loan cycle.

Banks, too, have been tasked with accelerating disbursements, and their commitment is encouraging. But speed must not overshadow sustainability. Weekly targets may look good on paper, but the real measure of success will be whether enterprises thrive, jobs are created, and communities feel the impact. Capital without capacity risks producing short-lived ventures, and Mission YUVA must guard against reducing empowerment to a numbers game.

The broader promise of the mission lies in its attempt to connect Kashmir’s youth to wider markets, digital platforms, and even overseas opportunities. This is bold and necessary, but it must be balanced with strengthening local industries. Exporting talent without building robust domestic structures could leave the Valley dependent rather than self-reliant. The mission must therefore strike a balance between global integration and local resilience.

At the same time, the mission’s credibility will rest on transparency. Dashboards and analytics are useful, but they must reflect genuine outcomes rather than inflated figures. Communities must feel the difference in their daily lives; whether through new enterprises, improved incomes, or enhanced confidence among young people. Without this lived impact, Mission YUVA risks becoming another ambitious scheme that falters in execution.

For Kashmir, where unemployment and disillusionment have long shadowed the younger generation, Mission YUVA represents both opportunity and responsibility. It has the potential to reshape livelihoods, empower women, and give educated youth a stake in the economy. But its success will depend on whether institutions deliver real support, whether enterprises survive beyond the first loan cycle, and whether communities feel genuine change.

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Kashmir Images is an English language daily newspaper published from Srinagar (J&K), India. The newspaper is one of the largest circulated English dailies of Kashmir and its hard copies reach every nook and corner of Kashmir Valley besides Jammu and Ladakh region.

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