JAMMU: The Jammu and Kashmir government, through the Department of Information and Public Relations (DIPR), participated in the 56th International Film Festival of India (IFFI) held at Goa.
The J&K Government was represented by Commissioner Secretary Information, M Raju; Director Information, Nitish Rajora; Joint Director Information (Hqrs), Dr Zahoor Ahmad; Joint Director Information Jammu, Deepak Dubey; Nodal Officer, J&K Film Policy, Maheer Thakur; and Cultural Officer Kashmir, Burhan Hussain, at the grand film festival.
During the festival, a grand J&K Pavilion was established in WAVES Film Bazaar to promote J&K Film Policy, lay a red carpet for the aspiring filmmakers to shoot in picturesque Jammu and Kashmir.
Speaking at the festival, Director of Information Nitish Rajora said that the DIPR particularly promoted the J&K Film Policy 2024 during the festival, with the main purpose of promoting Jammu &Kashmir as a premier film shooting destination in the country and across the globe. He highlighted that the New Film Policy 2024 aims to promote large-scale Bollywood and international shoots in Kashmir.
The Director further said that the DIPR also utilised this platform to promote Art, Culture, Cuisines, as well as the famed tourist destinations of Jammu and Kashmir during the festival. He added that more than 500 visitors interacted with the officers of DIPR at the J&K Pavilion of the WAVES Film Bazaar and enquired about various aspects of film shootings in J&K. He added that the visitors exchanged contacts with the representatives of DIPR and expressed their willingness to visit J&K for film shootings.
During the knowledge series session on the sidelines of IFFI 2025, the Director of Information also interacted with the filmmakers and gave a presentation on J&K Film Policy 2024, to promote Film Tourism in Jammu and Kashmir.
Pertinently, through J&K Film Policy 2024, the government is promoting the UT as a prime shooting destination and wooing the filmmakers to visit J&K for film shooting.
Under the J&K Film Policy, 2024, Film Permissions are being given through the online single window portal. The J&K Government provides 5-10% subsidy for Films, a 10-15% subsidy for Documentary/Web-Series and Extra Incentives for Films/Documentaries/Web-Series which promote Jammu and Kashmir or are of patriotic theme.
