SRINAGAR: The third edition of the Saras Aajeevika Kashmir Mela concluded today at Zabarwan Park here.
Organized by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM), the event highlighted the talent, resilience, and creativity of over 200 rural women from 16 States across India.
Beginning on August 3, the Mela brought together a diverse array of cultures, offering visitors an extensive collection of handmade products and regional cuisines from different parts of the country, providing a rich cultural experience against the picturesque backdrop of Dal Lake.
The Saras Aajeevika Mela served as a vital platform for women from Self Help Groups (SHGs) across rural India to showcase their skills and creativity.
The event not only celebrated outstanding craftsmanship in handloom and handicrafts but also presented an array of mouthwatering regional cuisines.
It exemplified the essence of livelihoods and empowerment, fostering cross-cultural exchange and economic independence among rural women, while bringing together the rich traditions of various Indian states.
At the closing ceremony, Additional Mission Director of JKRLM Kashmir Division, Reyaz Beigh, emphasized the significance of the event. He remarked, “The Saras Aajeevika Mela is not just a fair; it’s a crucial platform that empowers women artisans, promotes their craftsmanship, and offers them opportunities to thrive in a competitive marketplace. This Mela plays a vital role in boosting the confidence and economic independence of rural women, contributing to the holistic development of the region.”
Reyaz Beigh also expressed his gratitude to Commissioner Secretary Rural Development & Panchayati Raj, Dr. Shahid Iqbal Chaudhary, and Mission Director JKRLM, Indu Kanwal Chib, for their steadfast support in making the Saras Ajeevika Kashmir a success. He extended his thanks to all the associated departments for their contributions to Mela’s success.
Aparna Ghosh, a participant from West Bengal representing her SHG, expressed her appreciation for the overwhelming response to her products. “Through this initiative, rural SHG women and artisans get an opportunity to sell their exclusive handmade products directly to customers,” Ghosh stated, highlighting the importance of the Mela.
The closing ceremony was attended by various dignitaries, officials, and participants, marking the end of an event that not only celebrated the skills and creativity of rural women but also emphasized the importance of their empowerment in fostering sustainable livelihoods and uniting the diverse cultures of India.
