JAMMU: Jammu and Kashmir Trade Promotion Organization (JKTPO) under the aegis of the Department of Industries and Commerce participated in the Maharashtra International Trade Expo (MITEX) organized by the Maharashtra Chamber of Commerce, Industry, and Agriculture (MACCIA) at Mumbai.
JKTPO on the directions of Principal Secretary, Industries and Commerce, Prashant Goyal and under the overall supervision of Managing Director JKTPO, Khalid Jahangir, set up a pavilion in MITEX with more than 30 exhibitors from diverse sectors from UT of Jammu and Kashmir which was among major attractions of the event.
The pavilion attracted a huge footfall of visitors, especially during weekends.
Besides women entrepreneurs, exporters, Handicraft and handloom artisans/weavers/societies, PSUs of Industries and commerce department viz J&K Handicraft and Handloom corporation also showcased their unique and wide range of products during the event.
Major products which remained high in demand during the event were Carpets, Pashmina shawls, Crewel shawls, Sozni works, Saffron, walnut, Raj mash, Honey, Spices, etc. GI-tagged Saffron, Silk Carpets, Pashmina, and ODOP products of J&K were among the major attractions.
The Exhibition generated sales of about more than 50 lakhs with over 1200 sales orders and more than 2000 Business leads for exhibitors of J&K. This has not only helped sellers to generate on-spot sales but also helped the sellers to get leads/orders for future business.
JKTPO is providing both physical and virtual e-commerce marketing platforms to entrepreneurs of Jammu and Kashmir at the National and International levels. Initiatives like participation in trade fairs/exhibitions, and onboarding drives on GeM, ONDC, and other e-commerce platforms by providing easy access to both domestic and international markets.
In line with its continued endeavor to provide market linkage to sellers and notable products of Jammu and Kashmir, the JKTPO during the current week is organizing an International Buyer Seller Meet at SKICC, Srinagar on 1st March 2023 for the Agri and Food Processing sector where more than 60 buyers of Agro and food processing products from 15+ countries will participate and more than 100 J&K sellers will exhibit their products.
