Srinagar: MD & CEO J&K Bank, Baldev Prakash Tuesday e-launched the Reserve Bank of India’s Nationwide Awareness Campaign (2022) – ‘RBI Kehta Hai: Jaankaar Baniye, Satark Rahiye’ – in Jammu and Kashmir here at the bank’s corporate Headquarters.
Speaking on the occasion, MD & CEO directed all the concerned to ensure that the RBI’s month-long awareness campaign is executed in letter and spirit across the UT.
“Every campaign seeking an aware and educated consumer is beneficial for the banks as well as the society because serving an informed customer makes transactions hassle-free and secure on both ends. Besides making the common people aware of consumer rights, the campaign assumes great importance in the backdrop of growing incidences of cyber-frauds in banking across the country,” he said.
He expressed hope that the Banks operating in the UT will use all the mediums and channels available to make people aware of their consumer rights besides educating them about the solutions banks and the regulator offer in case of violation of their rights.
“However, I would like that all my colleagues at J&K Bank should use this campaign as an opportunity to reach out to a maximum number of customers and get feedback about the bank’s services and products besides educating them about their rights and legal recourse,” he said.
Earlier, General Manager Customer Service, Narjay Gupta briefed the participants about the objectives of the campaign.
“The purpose of the high-powered nationwide campaign is to enhance public awareness on financial customer rights, Internal Grievance Redress (IGR) as well as the Alternate Grievance Redress (AGR) mechanism of RBI, particularly targeting the unreached and isolated segments of population and regions, including the farthest and remotest locations of the country,” he said.
MD & CEO also kick-started the observance of Vigilance Awareness Week (VAW- 2022) today across the bank in presence of General Managers, DGMs, Internal Ombudsman, and other senior officers of the bank.
