SRINAGAR: Secretary, Jammu and Kashmir Academy of Art, Culture and Languages (JKAACL) Muneer-Ul-Islam today released a video featuring famous comedian and satirist, Nazir Josh-aka Ahad Raaze on coronavirus pandemic, its precautions and preventive measures.
The Video was shot at Josh’s residence and in which he is seen doing a solo performance in his unique style and genre. Josh– who has a huge fan fallowing across Jammu and Kashmir scripted and directed the short performance. Meanwhile netizens have hailed the Jammu and Kashmir for giving wider space to the artists amid lockdown and coronavirus scare and demanded more creative packages.
“As we all know that comedy art is also an important medium to reach the masses. In this regard, a famous Kashmiri comedian artist, Nazir Josh worked on the message which we released today,” Secretary, Jammu and Kashmir Academy of Art, Culture and Languages (JKAACL) Muneer-Ul-Islam said. “Josh also has a very large fan following and it helps us to send out the message to larger audience,” he said, adding “Amid coronavirus scare—reaching out to people through different mediums of art was proving vital and paying larger dividends.”
The Secretary said that Art can play a vital role in making people understand the concepts about this deadly virus. He said, besides this people—who are under complete lockdown also needs some infotainment. “Cultural Academy is doing its part in exploring various genres,” he said.
“Our aim is to generate awareness about COVID-19 at a larger scale,” he said. “The different mediums of art is proving vital and providing us a window to convey the message well,” he added.
He said Academy has launched a campaign, ‘Together We shall Overcome’— in which several artists have been roped in and who contribute their art pieces from their homes.
“For Instance, we started a song a day and it generated a huge response,” he said, adding “ The songs were sung by prominent singers of Jammu and Kashmir in several languages including Urdu, Kashmir, Dogri, Punjabi and later on shared widely on social networking sites,” he added.
The Secretary said that JKAACL launched a campaign to educate and inform people about the dangers of Coronavirus—and the steps are being taken to protect the society at large from this dreaded virus. He said, besides these action video songs, skits, (Laddi Shah) and also through the medium of video-magic fun have been launched.
He said that as the coronavirus disease continues to evolve, in Jammu and Kashmir is taking a proactive approach to help ensure the safety of the people. He said that there is a greater need to generate awareness among people, locally in their own language and melody—which will help us achieve the goal of fighting this deadly virus. He said besides this government was closely monitoring the situation and provide updates as they become available.
The Secretary informed that “As we all know that coronavirus is a pendemic and presently a big challenge to humanity. Together we have to face and overcome this challenge,” he said.’
“We are exploring all languages including Kashmiri, Dogri, Urdu and in other languages, which is helping us in disseminating the message properly and successfully,” he said. He said that this process continues and it was a humble attempt by the artists, writers to be neck to neck with the government in processes to fight against Covid-19.
