Srinagar, February 12: To popularize its snowcapped mountains, scenic destinations and host of adventure activities and in order to woo tourists of all ages and of varied taste to visit Jammu & Kashmir and make it their preferred destination in the year 2020.
J&K Tourism department extended its promotional campaign to major metropolitan cities of Pune and Bangalore.
As part of tourism promotion road shows were organized in the twin cities.
Additional Secretary Tourism Naresh Kumar and Assistant Director Tourism Kashmir Dr. Javid ur Rehman led the delegation of the Kashmir Houseboat Owners at Bangalore.
Scores of tourism players from Karnataka attended the road show and linked with their counterparts from J&K to create business opportunities for themselves in the tourism sector.
While highlighting the unmatched tourism products of Jammu and Kashmir, Additional Secretary Tourism Naresh Kumar urged tourism players present on the occasion to take advantage of the business opportunity and collaborate and partner with the tourism players of J&K.
“Jammu and Kashmir is completely safe for tourism and especially safe tourism female tourists,” he emphasized and added that apprehensions about the safety and security are ill-founded as thousands of the tourists both domestic and foreign continue to visit J&K and are at the moment enjoying their stay at world famous winter and ski destination of Gulmarg.
Also speaking on the occasion, Chairman Houseboat Owners Association Abdul Hamid Wangnoo gave a detailed presentation on the historical background of the world famous houseboats of Kashmir, their unique charm and art and craft that set them apart from the rest.
He said tourists intending to visit Kashmir and staying in our beautiful and comfortable houseboats will be given 30 percent discount as a goodwill gesture.
Director SKICC, Javed Bakshi at the tourism promotional campaign at Pune, drew attention of the tourism players to the varied tourism products of Jammu and Kashmir including the immense potential in Meetings, Incentives, Conferences and Exhibitions (MICE) Tourism, Golf and Adventure Tourism.
The road show at Pune was organized by the J&K Tourism department in collaboration with Pahalgam Hotel and Restaurant Owners Association (PHAROA).
President PHAROA Asif Iqbal Burza also spoke on the occasion and highlighted immense potential of the Pahalgam for leisure, adventure, pilgrimage, MICE and golf tourism.
